Book Club Challenge
Ten years of staying curious longer

The
Parents
Club.

For parents and caregivers. Because parenting is mostly just good coaching.

The best part of The Coaching Habit? Turns out it’s other people.
mbs.works/bookclub
A note from MBS

I wrote this book for people who lead at work. Then the emails started coming in from parents. It turns out the questions don’t know the difference. “What’s on your mind?” works just as well at the kitchen table as it does in a one-on-one. Maybe better.

Read it with a few other parents. You’ll swap stories, compare notes, and probably laugh about the moment your Advice Monster jumped in four seconds into a conversation with a teenager. Good company for a very good book.

— Michael
Permission slip
Two people is a book club.

What this looks like

1

Find other parents

Two to eight works. School friends, old friends, your group chat. Anyone in the same season of life.

2

Read the book

It’s short. Naptime, listening on the commute, or after bedtime all work.

3

Have the conversation

You’ll end up talking about your kids. That’s the point.

4

Trade stories

Everyone’s got a parenting win and a parenting moment they’d like back. Bring both.

How you’ll run it

One Shot

Everyone reads the book first, then 60–90 minutes together on the questions.

Three Shots

Better for going deeper. Take the extra time together to pick one or two of the Seven Essential Questions and start practicing.

Questions worth staying with

On the Advice Monster

When did your Advice Monster show up as a parent this week, and what did it cost the conversation?

The Advice Monster is the part of you that jumps straight to advice. With kids, it usually arrives about four seconds in.

On the real challenge

What’s something your kid is working through that you’ve been trying to fix, when they might just want you to listen?

On the seven questions

Which of the seven questions would change things the most at your house if you used it once a day?

Just for fun

What question did your parents never ask you that you make a point of asking your kids?

It is worth noticing (and celebrating) what you’re already doing differently.

To close — Question 7

What was most useful for you? And what’s one thing you’ll try this week?

How to get your copy

The Coaching Habit is the kind of book that earns a permanent spot on your shelf. People underline it, write in it, and come back to it. There are even fill-in sections designed for that.

Here are the different ways to get your copy:

The 10th Anniversary Hardcover Set

New illustrations. Two bonus chapters. A new chapter on showing up as a coach. Plus a signed bookplate and a limited-edition TCH10 wooden bookmark. Use code BOOKCLUB for 20% off. Get it at mbs.works/bookclub →

Copies for the Club?

Amazon won’t let you order more than 4 at a time. We will. Bundled sets of 5 and 10, book club discount already applied, no hoops to jump through. Order at mbs.works/bookclub →

Paperback

Amazon in the US usually has the best price, consistently under $7. The paperback doesn’t include the new Being of Coaching chapter. If you want access, let us know when you register. Register at mbs.works/bookclub →

Audiobook

Available on Audible and Spotify. MBS reads it himself. Find it at mbs.works/bookclub →

🏆

The Prize

Every club that completes the challenge is entered to win a free seat in Bring Out Their Best for every member — up to ten seats, worth $6,000.

Once you’re done, submit for a chance to win

What was most useful for you?

That’s Question 7 and it’s the inspiration for your submission. When your group finishes, your group’s organizer submits something you found useful, from the book, the experience, the time together, whatever your group decides. Include a photo or video from your club with your submission. A screenshot of a video call counts. A picture of your text thread counts.

Winners are selected every two months. Cycle 1 closes August 19. Cycle 2 closes October 5. Cycle 3 closes December 31, 2026.

Submit at mbs.works/bookclub →